Brand & portfolio
Brand strategyInnovation developmentConsumer strategyContent strategyCommunications development
Marketing portfolio
Daniel
Ebitunmise
Brand, Commercial & Experience Marketer
I build brands through the moments people can see, join, buy and remember.
01 Work experience02 Entrepreneurial projects03 Consulting projects
Toronto, CanadaAbout
I've built my career across brands and experiences.
I'm a senior marketer with experience at Coca-Cola and Rogers, an agency foundation and an entrepreneurial track record through TPC. I also hold an MBA from Ivey Business School and the Canadian Chartered Marketer designation.
My work spans brand management, commercial planning, creator partnerships, customer retention and live event production. This portfolio is organized around those three sides of my experience.
01Coca-ColaBrand, portfolio and commercial
02AgencyDigital, PR and creators
03RogersRetention and customer experience
04TPCCommunity and live experiences
05ConsultingLaunch, positioning and GTM
Education & credentials
Commercial experience, strengthened by formal business and brand training.
My Ivey MBA sharpened the strategy, operations and entrepreneurship skills behind the work in this portfolio. My professional qualifications add current Canadian and global marketing standards.
01
MBA · 2026
Ivey Business School
A one-year, case-based MBA focused on strategy, marketing, operations and entrepreneurship.No. 1 MBA in Canada · Financial Times ↗02Scholarship recipient
Morrissette Entrepreneurship Scholarship
Awarded through Western University and connected to Ivey’s entrepreneurship ecosystem.Entrepreneurship · venture building ↗03Professional designation
Canadian Chartered Marketer (CM)
Canada’s only professional marketing designation, awarded by the Canadian Marketing Association.Verified designation holder ↗04Brand qualification
Brand Management · eCornell
Formal training in brand purpose, positioning, integrated communications and performance management.Cornell University certificate ↗05Marketing qualification
Professional Marketing · CIM (UK)
Professional marketing training through the Chartered Institute of Marketing in the United Kingdom.CIM professional qualification ↗Skills & toolkit
The capabilities I bring into the room.
A mix of brand thinking, commercial ownership, digital growth and hands-on delivery—built across CPG, agency, financial services, events and consulting.
Commercial & customer
P&L managementCategory & retail strategyShopper marketingPricing & promotionsCRM & retention
Growth & digital
Integrated marketingInfluencer marketingSEO & SEMAnswer Engine Optimization (AEO)Campaign management
Planning & analytics
ForecastingCommercial planningMarketing analyticsPerformance reportingCross-functional execution
Tools & platformsPower BIGoogle AnalyticsNielsen Retail AuditEuromonitorCRM platformsAI-assisted marketing
Leadership beyond the classroom
Two weeks teaching business and entrepreneurship in Kenya.
As an Ivey LEADER instructor, I worked with students and aspiring entrepreneurs at Legacy College in Narok. I taught practical sessions on marketing, customer acquisition and business planning, adapting the material to the realities of local ventures.
2 weeks intensive programKenya Legacy College, NarokFocus business & entrepreneurship
Learn about the LEADER Project ↗
01
Work experience
From global brand platforms to the customer conversation.
The work below covers Coca-Cola brand and commercial roles, my agency foundation and customer retention at Rogers Bank.
Selected work
Choose a part of my experience to explore.
2018 FIFA World CupThe Coca-Cola Company
Creator partnerships across six markets
The brief
Make a global FIFA sponsorship feel locally relevant across six West African markets while managing talent costs, rights and content quality.
My role
Creator partnerships and program management across talent, contracts, content calendars and local fan moments.
What I did
I sourced and negotiated with 10 celebrity partners over nine months, then connected their content to the FIFA Trophy Tour and other fan experiences.
6 West African markets10 celebrity partners26% program cost savings+25% engagement versus the prior playbook
View the original work on Instagram
02
Entrepreneurial projects
TPC turned community energy into repeatable live experiences.
I helped shape each event's positioning, sell sponsorships, develop the campaigns and manage live delivery across three recurring properties.
14KInstagram followers
100+Parties across recurring formats
3Signature event properties
10M+Online reach and engagement
TPC experience
Booless Party
Annual singles event with live celebrity performances
My role
Positioning, sponsor sales, campaign development, creative co-direction and live delivery.
View the original work on Instagram
03
Consulting projects
Selected strategy work for four different clients.
These freelance and MBA-linked projects covered launch planning, creator strategy, positioning, product use cases and go-to-market planning.
Selected client work
Different categories. A practical strategy for each one.
01
Grand-opening strategy
Booster Juice / Ivey
Built a New York grand-opening plan covering the local audience, launch programming, media and measurement.
02
Creator strategy
Canada Vapes / Ripen
Developed a 40+ creator strategy with tiering, pricing, recruitment and compliant messaging.
03
Positioning and GTM
Functionland
Created positioning, five audience segments, a competitor map and content pillars for a 2026 blockchain launch.
04
Product and GTM
Tapestry
Identified an influencer-intelligence use case, then developed the brand pitch and go-to-market plan.
Beyond the brief
I'm serious about the work. I don't take myself too seriously.
Work is only part of the story. Outside it, I enjoy live music, bringing people together, teaching what I know and learning from other people. I also love a good road trip—with a camera close by.
Live music, culture & shared experiencesCommunity buildingTeaching, mentoring & learning from othersRoad trips & photography
Let's connect
Daniel
Ebitunmise
Toronto, Canada
